Holdout Testing and Conspiracy Theories
Holdout tests should be a fundamental form of experimentation in every engineer, product manager, and marketer's bench, yet it isn't. Yet pretty much everyone and their mother runs A/B tests these days. Making a copy change to your checkout funnel? Test the old version vs the new with Optimizely. Sending a holiday promotional email out to your customers? Make sure to A/B test subject lines with Mailchimp to optimize open and click rates.Read more
How to Hire an Awesome Data Scientist
Data scientists are perhaps the most highly sought-after candidates in today’s job market. Part machine learning engineer and part data guru who knows how to code, the modern data scientist is uniquely positioned to make sense of otherwise impenetrable data. Here's how to find them - and keep them happy.Read more
Simon Says Hello World!
As we depart on this blogging journey, we seek to share our knowledge of all things technology, data, product design, and software. We will philosophize about engineering principles, get our hands dirty with some deep data diving, and may at times even geek out over the perverse ways that we use...Read more
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